The Metaverse is designed to overlap our physical & digital lives into a three dimensional experience.
The Metaverse involves VR (virtual reality), AR (augmented reality) and sometimes even just a screen. Think of the Metaverse as a three dimensional and multi sensory experience.
The Metaverse is a game-changer. We expect the Metaverse to radically change how we're able to interact with each other online. Advertising for brands will change, and crypto will become adopted much quicker.
If you've ever played a multiplayer game whether on a games console or through your PC, you've already experienced the Meta Verse to an extent.
- Mass Metaverse migration. After the announcement of Meta by Facebook, people are suddenly becoming aware of the Metaverse, we're about to go from millions to tens of millions of users in the space over the next two years.
- User-generated content will reach a new level. UGC is already popular among social media networks, but the Metaverse allows creators to build digital experiences for others to enjoy. We see a new type of influencer opportunity opening up because of this.
- Marketing inside of the Metaverse will become just as popular as advertising through social media placements. Brands are already starting to consider what advertising placements could be available to them in the Metaverse.
The Metaverse opportunities
The number of opportunities in the Metaverse are endless. Here are three of our personal favourites.
A New Type Of Community
The Metaverse allows brands to take community to a whole new level. People from all over the world will be able to join communities of their choice to connect with others who share the same interests.
Brands can take advantage of this by building community meet ups, virtual events and other unique experiences.
Enhanced Physical World Experiences
There's a crossover between NFTs and the Metaverse that allows for a new type of merchandise. Brands are beginning to create digital collections of their products, which gives consumers a new way to flex what they own.
With the rise in avatars, it's highly likely that "virtual fashion" will become a trend.